Module 3 – Psychographics of NEOs
Overview
This module delves into the psychological and neuroscientific foundations of the NEO mindset, offering a comprehensive exploration of the traits, values, and behaviours that set them apart. Emotional intelligence, creativity, and a unique approach to decision-making define how NEOs interact with the world, shaping their choices and cultural influence. Through a detailed analysis of their emotional and cognitive drivers, you’ll gain insights into the psychographics that guide NEOs in their relationships, consumption patterns, and societal impact.