Meet the NEOs

NEOs, or the New Economic Order, represent a shift in consumption, innovation, and world-shaping. NEOs are a gateway to higher-value sales, increased margins, sustainable growth, and business success.

Defined by Dr. Ross Honeywill, NEOs are progressive individuals who spend significantly and seek meaningful experiences. In contrast to Traditionals, who are conservative and price-driven, NEOs focus on emotional connection and quality. This introduction will provide insight into NEO values, lifestyle, and societal impact.

By the end, you will understand NEOs' significance in shaping society and business success.