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NEO OS / YOUR BUSINESS. YOUR PRIORITIES.
Your operating system for the NEO Economy.
You choose the agents. You choose when to use them.
NEO OS is a self-managed system for the customer decisions that drive profitable growth. It brings NEO evidence, specialist agents and commercial guidance into the work your business needs to do.
Your team controls the priorities, agents and timing. Send us the brief and relevant material. We run the selected work, interpret the NEO evidence and return a report with recommendations and the next decision. You direct implementation.
Choose the agent for the job.
Eight specialist agents and capabilities cover the three decisions your business shares: who to reach, what to offer and how to grow the relationship.
Find / Reach and activate
Digital NEO Activation. Addressable NEO and Super NEO audiences for digital campaigns.
Customer Tagging. First-party customer data enriched and flagged by NEO mindset.
Creative & Campaign Optimiser. Stress-test message, creative, channel and funnel before committing spend.
Craft / Proposition and value
Proposition Engine. Test premium proposition routes against NEO motivations.
Pricing & Value Power. Identify which benefits create value, where price creates friction and what to change.
Persona Engine. Turn mindset into usable product, marketing and service cues.
Cultivate / Deepen and grow
Partnership & Experience Engine. Assess partnerships, sponsorships and events for NEO fit before investing.
Intelligence Transfer. NEO immersions, playbooks and strategy sessions that build your team's capability.
Audience activation and customer tagging are set up to an agreed data and delivery scope. The agent work and token allocation are clear before deployment.
One token bank. Your priorities.
A token is a unit of your NEO OS work allocation. You choose which briefs to fund from your token bank. Each brief has an agreed token requirement before work begins; your dashboard records deployments and the balance remaining.
Know the allocation before the work.
Each deployment has an agreed token allocation. The task determines the work required, so you know what you are committing before it begins.
Track every deployment.
Your NEO OS dashboard records the work, tokens used and the balance remaining. Use it to plan the next task and keep the programme focused on your priorities.
Choose the support you need.
Bring in specialist help to frame the task, interpret an output or turn a recommendation into action. Expert support sits alongside your control of the system.
Put NEO OS to work in your business.
Choose the agent. Start with the customer decision your business needs to make.
Set the task. Bring the brief, evidence and desired output.
Allocate the tokens. Confirm the work and token requirement.
Use the result. Apply the recommendations and shape your next decision.
Example: strengthen a proposition.
Bring your current proposition, audience and commercial objective. Choose the Proposition Engine. Receive a report setting out what to retain, what to change and the reasons for each recommendation. Use it to refine the proposition before committing to production or launch.
Begin with the Foundation Quarter, or start with an optional focused diagnostic. The first 90 days establish the priorities and put the capability to work. At the 90-day gate, decide whether to stop or continue.
The Right Customer
Grow your business in the NEO Economy.
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