Better customer choices. Stronger commercial response.

Acquisition economics and customer value.

These anonymised client and agency reports show what changed when businesses activated NEO audiences. Each case states its own comparison basis.

NEO digital activation.

Client and agency-reported results across banking, premium beauty, fashion and jewellery. Client identities are withheld. Each result below retains its own comparison basis.

International bank / Australia

75.7% lower acquisition cost. 68% higher account activation.

The first 30 days of a NEO digital activation campaign, with the campaign budget unchanged. Comparison: the industry benchmarks in the client campaign report.

The bank's nine-month follow-up reported 4:1 revenue relative to acquisition cost. This is nine-month revenue divided by customer acquisition cost.

Premium beauty and skincare

63.9% lower cost per purchase. 44.5% higher average order value.

A client-reported matched Meta comparison used the same budget and advertisements, with audience targeting changed. The customised NEO Originator audience was compared with Meta's high-performance audience.

Cost per purchase: A$228.40 versus A$632.90. Average order value: A$106.95 versus A$74.01. Campaign ROAS: 0.468× versus 0.117×.

Luxury fashion and jewellery

52.7% lower cost per 1,000 people reached. 24.3% lower cost per landing-page view.

The agency report compared NEO and non-NEO audiences with identical creative, placements, geography and schedule. Reach cost was A$15.50 versus A$32.77; landing-page view cost was A$0.81 versus A$1.07.

Second international bank / agency activation

Display click-through rate: 116.7% above the industry benchmark.

The bank's media agency reported a 0.13% display click-through rate for its NEO audience. This case used the agency's NEO audience; the preceding three cases used customised NEO Originator activation.

Source: client and media-agency campaign reports and the bank's nine-month follow-up, supplied in the NEO activation performance case studies.

Customer understanding changes decisions.

“It totally influenced our choice of media and creative.”

Scott Grant, CEO, Lexus Australia

The NEO approach also shapes the proposition, media and creative choices behind the campaign.

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