4: Global Trends and the NEO Influence

Overview

NEOs shape global trends by challenging traditional norms and inspiring change. This examines how their influence extends beyond consumption to reshape industries and economies.

Key Points:

The Rise of Authenticity:

NEOs demand transparency, ethical practices, and provenance in products and services.
Example: Fashion brands adopting sustainable supply chains to appeal to NEO values.

Premiumisation of Everyday Goods:

Ordinary products are elevated through craftsmanship, design, and storytelling.
Example: Specialty coffee and artisanal baked goods becoming global trends.

NEOs in Emerging Markets:

Growing influence in developing economies, where NEO values resonate with upwardly mobile consumers.
Example: Premium sleep products and resorts, China’s booming eco-luxury market, and luxury EVs.

Activity:

Consider a global trend influenced by NEOs … how could it reshape your business?