By the end of this module, you will:

Gain a detailed understanding of the psychological traits and core values that define NEOs.
Explore how the limbic system and neuroscience explain the NEO mindset, particularly their balance of emotional and logical decision-making.
Analyse the pivotal role of emotional intelligence, creativity, and curiosity in shaping NEO behaviours and preferences.
Recognise how these traits influence their ability to adapt, innovate, and connect with brands, communities, and causes.