Module 5 – The Societal Impact of NEOs
2: NEOs and Media Representation
Overview
NEOs are transforming media by prioritising depth, diversity, and authenticity. Let’s explore their impact on the types of stories told and the platforms that deliver them.
Key Points
Shifting Storytelling Norms:
NEOs demand authentic and diverse narratives in film, TV, and journalism, reshaping what constitutes mainstream content.
An example is the rise of series like The Crown and Fleabag, which balance high production values with meaningful, irreverent explorations of societal issues.
Evolving Media Platforms:
NEOs favour platforms that challenge conventions, such as podcasts that promote deep discussions or video content that explores and unwinds niche topics.
Social Media Influence:
As digital natives, NEOs use platforms like Instagram and YouTube to share values, promote causes, and connect with global communities. NEOs are interested in communities of interest, not communities of ‘acquaintances’.
Activity:
With your business in mind, develop a proposal for a media campaign or series that would appeal to NEOs. Imagine how its themes and presentation align with their values.