Introduction: Understanding the NEO Phenomenon
NEOs, or the New Economic Order, are more than a psychographic classification—they represent a shift in how individuals consume, innovate, and shape the world. Dr. Ross Honeywill defines NEOs as people who are progressive, spend heavily, and prefer meaningful experiences. Unlike Traditionals, who are more conservative and price-driven, NEOs embody an emotionally connected, quality-focused mindset.
This introduction will help you understand NEOs in depth: their values, lifestyle, and societal impact. By the end of this program, you’ll know what it means to be a NEO, how they interact with the world, and why they are critical to shaping the future of society and, most importantly, your business success.