4: Social Advocacy and Connection

Overview

NEOs are vocal and active advocates for causes that align with their values, from environmental sustainability to social justice. Let’s examine how their advocacy shapes their personal and professional networks.

Key Points

Championing Causes:

Impactful Engagement:

NEOs participate in movements like climate action, ethical consumption, and diversity. Their support extends to volunteering, voting, and amplifying causes through social media.

Influential Networks:

Brand Ambassadors:

NEOs share their beliefs and values within their communities, often becoming unofficial influencers who inspire others to join their causes.

Authentic Relationships:

Meaningful Connections:

NEOs avoid superficial interactions, focusing instead on building genuine and impactful relationships.

Activity:

How could you identify a cause for your business that resonates with NEO values? Develop a short campaign to engage a NEO audience, incorporating emotional connection and authenticity.