Choose the Right Ad Formats for NEO Engagement
X offers several ad formats suitable for SMEs aiming to reach NEOs:

Promoted Tweets: These ads appear organically in users’ timelines and are effective for sharing impactful messages or linking to relevant content. Costs operate on a Cost Per Engagement (CPE) basis, typically ranging from (click here for more)
Promoted Accounts: If your goal is to grow your follower base among NEOs, Promoted Accounts ads can help. These ads recommend your account to users in your target audience, and you pay when users choose to follow. Costs for Promoted Accounts are usually around (click here for more)

Promoted Trends Lite: For a more budget-friendly alternative to full Promoted Trends, this option offers increased visibility at a lower cost. Pricing varies but generally starts at around (click here for more)
Define and Target the NEO Audience
Use X’s robust targeting options to reach NEOs efficiently:

Interest-Based Targeting: Focus on NEO-aligned interests like innovation, technology, creativity, and sustainability.
Keyword Targeting: Reach users engaging with specific keywords and hashtags relevant to NEOs, such as #Innovation, #FutureOfWork, or #DigitalTransformation. This helps align your messaging with current conversations.

Craft Ad Messaging That Resonates with NEOs
Keep your messaging concise, authentic, and insight-driven:

Lead with a Strong Insight: Start with an impactful statement or a question that challenges conventional thinking. NEOs are drawn to bold ideas and new perspectives.
Clear and Authentic Call to Action (CTA): Encourage further exploration, whether that’s visiting a landing page, accessing exclusive content, or participating in discussions.

Set a Budget and Optimise Campaigns for NEO Engagement
For SMEs, starting with a manageable daily budget of (click here for more)
Amplify Through Influencer Collaborations
Collaborating with influencers on X can amplify your message among NEOs. Look for influencers aligned with your brand values and audience interests. Sponsored tweets by influencers can range from (click here for more)