Choose NEO-Relevant Ad Formats
TikTok offers a range of ad formats that can be tailored to NEO interests:

In-Feed Ads: Short, engaging videos that appear organically in users’ feeds. Create ads with a clear and impactful message, focusing on innovation and creativity.
Branded Hashtag Challenges: Encourage user participation by launching branded hashtag challenges that align with NEO values, such as promoting creativity, sustainability, or forward-thinking solutions.
TopView Ads: Premium ads that appear at the top of users’ feeds upon opening TikTok. Ideal for delivering high-visibility messages to introduce groundbreaking ideas or products.

Define and Target the Right Audience
As a NEO-HERO member, you have exclusive access to pre-loaded NEO targeting options. Use TikTok’s detailed targeting features to reach forward-thinking professionals, innovators, and digital explorers:

Interest-Based Targeting: Focus on NEO-relevant interests like tech innovation, entrepreneurship, eco-consciousness, or emerging trends.
Custom Audiences: Use data from existing NEOs or customer lists to create lookalike audiences that reflect key NEO traits and behaviours.

Craft Ads That Highlight Creativity and Disruption
NEOs are drawn to content that breaks from tradition and presents new possibilities. When crafting your TikTok ads:

Lead with Impact: The first few seconds matter. Start your ads with a powerful statement or intriguing question that resonates with the NEO mindset.
Emphasise Authenticity: Create ads that feature real stories, testimonials, or examples of innovative impact. NEOs value transparency and tangible progress.

Optimise Campaigns with Data-Driven Insights
Use TikTok’s analytics to monitor ad performance, focusing on metrics like engagement rate, click-through rate, and audience retention. Refine targeting and ad creatives based on what resonates most with NEOs to continually enhance your ROI.
Integrate Influencer Partnerships for Amplification
Partner with TikTok influencers whose values and content align with the NEO audience. These influencers can introduce your brand in an authentic, engaging manner, driving higher engagement and credibility among NEO viewers.