Using LinkedIn for Business Growth

Optimise Your Company Page
Ensure your LinkedIn company page is fully optimised. This includes a concise and compelling description, relevant keywords, a professional logo, and a strong cover image. Add a clear tagline that communicates your business’s core value.
Publish High-Value Content Regularly
Post a variety of content types, with a focus on value for your NEO audience:

Industry Insights and Thought Leadership: Share original insights or curated industry news to establish your business as a trusted source of information.
Success Stories and Case Studies: Showcase NEO client success stories or case studies demonstrating your expertise and results.
Company News and Announcements: Keep your NEO audience updated on new products, achievements, and key developments within your business.
Employee Highlights and Behind-the-Scenes: Humanise your brand by showcasing team members, sharing their achievements, or offering behind-the-scenes glimpses into your company culture.

Engage with Your Audience
Respond to comments on your posts and participate actively in discussions. Like and comment thoughtfully on posts from relevant connections or industry leaders. Engaging with others increases your visibility within your network and beyond.
Use LinkedIn Articles and Newsletters
Write longer-form NEO-friendly content using LinkedIn’s article feature. This could include in-depth analyses, white papers, or comprehensive guides on topics relevant to your industry. Additionally, if eligible, create a LinkedIn Newsletter to share curated insights with your NEO audience regularly.
Leverage Employee Advocacy
Encourage employees to share and engage with company posts. Employee engagement amplifies your content’s reach and builds credibility. Train key staff to be advocates by creating and sharing branded or company-related content on their profiles.
Join and Contribute to Relevant LinkedIn Groups
Identify and participate in LinkedIn Groups that align with your industry or target audience. Share valuable content, contribute to discussions, and position your business as an authority within the group.
Run Targeted LinkedIn Ads
Use LinkedIn’s advertising options to promote your page or specific posts. Tailor your ad campaigns to reach key decision-makers or industry professionals that align with your target audience. (see details below)
Share Client Testimonials and Reviews
Highlight client testimonials, endorsements, and reviews that reinforce your credibility. Consider featuring quotes or video testimonials in your posts or LinkedIn page highlights.
Collaborate with Industry Influencers and Experts
Partner with LinkedIn influencers or industry experts for webinars, co-authored articles, or collaborative posts. This can introduce your company to a broader and more targeted professional audience.
Cross-Promote Your LinkedIn Page
Promote your LinkedIn presence on your website, email newsletters, and other social channels. Include a LinkedIn follow button on your website to drive traffic to your page.
Publish Consistent Content at Optimal Times
Consistency in content frequency and timing helps build a NEO audience. Identify the optimal times for posting based on audience engagement metrics and maintain a regular posting schedule.