Using Facebook for Business Growth

Refine and Communicate Your Business Value
Make sure your Facebook page’s “About” section, profile, and cover images clearly convey your brand’s unique value. Pin a NEO-relevant post that introduces your business and highlights key benefits or differentiators.
Create a Consistent and Professional Visual Style
Maintain visual consistency by using the same colours, fonts, and imagery style across all posts and assets. Ensure your cover image is updated to reflect current promotions or key messages.
Post High-Quality, Varied Content
Include a mix of content types to keep your NEO audience engaged:

Customer Testimonials and Reviews: Share positive reviews and feature happy customers.
Educational Posts and Tips: Create content that educates your audience, such as short guides, tips, or industry insights.
Stories and Behind-the-Scenes: Show your team, processes, or day-to-day operations to humanise your brand.
Live Videos and Event Coverage: Use Facebook Live to showcase events, Q&A sessions, or product launches.

Use Groups to Build a Community
Create or actively participate in Facebook Groups relevant to your industry or niche. This helps position your business as an expert and allows for direct engagement with your target audience.
Engage with Your Audience Actively
Respond promptly to comments and messages. Ask open-ended questions to encourage engagement, and initiate conversations with posts that provoke thought or invite opinions.
Leverage Facebook Stories and Reels
Post short, interactive content on Stories to keep your page fresh and engaging. Facebook Reels can also be a great way to reach a wider audience with short, compelling clips.
Collaborate with Influencers or Partner Pages
Connect with influencers, local community leaders, or partner businesses that align with your brand. Cross-promotions, co-hosted events, or collaborative content can introduce your page to their audience.
Promote Your Page Through Other Channels
Include a call to action in your email signatures, newsletters, and other social media accounts inviting customers to follow your Facebook page. Add a Facebook follow button on your website.
Run Targeted Ads and Promotions
Facebook’s targeting options allow you to reach specific demographics and interests. Run ads that highlight key promotions or lead to a compelling offer. Occasionally run contests that encourage followers to share your page or content.
Encourage Reviews and Check-ins
Ask satisfied customers to leave reviews on your page and to check in when they visit your business. Both actions can increase visibility within their networks and build social proof.