Define Your Channel’s Purpose and Audience
Clarify the purpose of your YouTube channel and the audience you want to reach. For The Right Customer, the focus could be on providing business growth insights, NEO consumer strategies, and expert guidance for SMBs.
Plan a Content Strategy Aligned with Your Brand
Map out a content strategy based on what your target audience seeks. Your content could include:

NEO Business Insights: Short videos exploring consumer behaviour trends and strategies.
Case Studies and Success Stories: Videos showcasing how businesses leveraged your tools for growth.
Expert Interviews: Engage with industry experts and NEO leaders to share insights on innovation.
Educational Tutorials: Step-by-step videos that simplify key growth techniques and NEO strategies.

Focus on Quality Production
Invest in good audio, lighting, and visuals. While professional production is not always necessary, consistency in quality helps establish credibility.
Optimise Videos for Discovery

Compelling Titles: Use clear, catchy titles with relevant keywords.
Detailed Descriptions: Include concise descriptions with keywords related to your content and links to your website or resources.
Engaging Thumbnails: Create eye-catching, custom thumbnails to increase click-through rates.

Create a Consistent Posting Schedule
Consistency helps build a loyal audience. Decide whether to post weekly, bi-weekly, or monthly based on your capacity and stick to that schedule.
Engage Actively with Your Audience
Respond to comments and encourage viewers to share their thoughts or questions. Community interaction boosts your channel’s credibility and audience loyalty.
Analyse Metrics and Refine Content
Monitor YouTube Analytics to track views, watch time, audience demographics, and traffic sources. Use these insights to refine your content strategy and posting frequency.