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11: The Power of Emotional Decision-Making

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Emotion at Every Touchpoint

Why Emotion Matters to NEOs

Understanding the Role of Emotion

Creating Emotional Connections Across Touchpoints

4 Lessons

1. Establishing an Emotional Connection at Brand Awareness

2. Sustaining Emotion During the Engagement Stage

3. Emotional Resonance at the Purchase Decision

4. Post-Purchase Emotions and Building Loyalty

Practical Strategies for Integrating Emotional Decision-Making

Final Thought: Emotion as the Heartbeat of Customer Connection

Checklist for Key Takeaways

Self-Scoring Questions

Health-Check Reflection

11: The Power of Emotional Decision-Making

Complete & Continue Next Lesson Learn More

Health-Check Reflection

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Health-Check Reflection:

Reflect on your emotional engagement. Are you appealing to feelings and values, or only logic? NEOs respond to brands that connect with them on a deeper, more intuitive level.