Emotion at Every Touchpoint

Emotion at Every Touchpoint

For NEOs (New Economic Order), decision-making is not solely about weighing costs, benefits, and features. It’s deeply tied to their sense of identity, values, and aspirations. They seek brands that understand and respect their emotional connection to the products or services they buy. To effectively engage NEOs, businesses need to think beyond logic-driven marketing and incorporate emotion into every customer interaction and touchpoint.

In marketing to NEOs, businesses must understand that emotions are not peripheral—they are central to the decision-making process. From the initial brand awareness to post-purchase experiences, emotions influence how NEOs perceive, engage with, and remain loyal to a brand. By integrating emotional resonance into every aspect of the customer journey, businesses can create stronger connections and inspire long-term advocacy.