11: The Power of Emotional Decision-Making

For NEOs, decision-making involves identity, values, and aspirations, not just costs and benefits. They prefer brands that acknowledge their emotional ties to products. Engaging NEOs requires businesses to integrate emotion into all interactions. Emotions play a central role in their journey, influencing brand perception, engagement, and loyalty. By incorporating emotional resonance throughout the customer experience, businesses can foster deeper connections and encourage long-term advocacy.