2. Collaborating with Future-Shapers

NEOs are not just customers; they are collaborators and influencers. Engaging NEOs can mean inviting them to participate in beta tests of new services, offering early access to innovations, or soliciting feedback to refine and perfect AI-driven solutions. This collaborative approach positions the business as a partner in progress rather than a passive provider.

For example, an accounting firm looking to refine an AI-powered tax planning app could invite key clients from the NEO segment to trial the software and provide feedback. This co-creation not only improves the product but also fosters a sense of community and shared purpose.