Practical Steps to Future-Proofing

Start Small and Scale Up: Businesses should begin by integrating AI in manageable, high-impact areas. Rather than overhauling entire operations, focusing on specific tasks such as customer segmentation or demand forecasting allows SMEs to see tangible results and build confidence in AI capabilities.
Regularly Review and Update Technologies: The pace of technological advancement is accelerating. Establishing a routine of reviewing and updating AI tools ensures that businesses stay current with the latest capabilities and avoid reliance on outdated systems.
Maintain a Customer-Centric Focus: AI adoption should always be tied to enhancing the customer experience. Whether through personalisation, improved efficiency, or greater insights, businesses need to ensure that AI initiatives align with what matters most to NEOs: quality, authenticity, and meaningful interactions.