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Plans + Pricing

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7: Budgeting for Marketing

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Understanding Marketing Budgets

Calculating ROI and ROMI for Informed Budget Planning

Continuously Optimising Budgets to Narrow the Focus

5 Lessons

Continuously Optimising Budgets to Narrow the Focus

1. Test, Learn, and Pivot Approach

2. Prioritising High-Value Channels and Activities

3. Leveraging Simple Insights and Feedback

4. Building Flexibility into the Budget

Checklist for Key Takeaways

Self-Scoring Questions

Health-Check Reflection

7: Budgeting for Marketing

Complete & Continue Next Lesson Learn More

Health-Check Reflection

Complete & Continue Next Lesson Learn More

Health-Check Reflection:

Reflect on your budget planning. Are you investing in areas that genuinely connect with NEOs, or spreading resources thinly across too many channels? Focus and adaptability are key to effective budget planning.