Final Thought

Planning and optimising marketing budgets for engaging NEOs requires a disciplined approach that balances strategic foresight with ongoing adaptability. By integrating performance analysis through ROI and ROMI, prioritising high-value channels, and maintaining a flexible mindset, businesses can build a focused, data-driven budget strategy that consistently aligns with NEO values. This deliberate and evolving approach not only maximises returns but also positions businesses to build lasting connections with their most influential audience.