Continuously Optimising Budgets to Narrow the Focus

Continuously Optimising Budgets to Narrow the Focus

When targeting NEOs, a critical element of budget planning is the ability to continuously narrow and optimise budget allocations based on performance insights. This is not a one-time exercise but an ongoing process of refinement. By integrating real-time performance data and small-scale market testing, businesses can gradually shift resources towards the most effective strategies and channels.