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NEO ENTERPRISE

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Plans + Pricing

NEO GO

NEO GROW

NEO ENTERPRISE

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Plans + Pricing

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NEO GROW

NEO ENTERPRISE

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10: Personalisation and Relevance

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The Critical Role of Personalisation and Relevance

Why Relevance Matters to NEOs

The Intersection of Personalisation and Relevance

Crafting Relevant Experiences for NEOs

3 Lessons

1. Deepen Understanding with Values-Based Insights

2. Speak to the Individual, Not the Segment

3. Create Dynamic Experiences That Adapt in Real Time

Delivering Relevant Content Across Channels

Measuring the Impact of Personalisation and Relevance

Final Thought: Beyond Personalisation—The Promise of Relevance

Checklist for Key Takeaways

Self-Scoring Questions

Health-Check Reflection

10: Personalisation and Relevance

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Health-Check Reflection

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Health-Check Reflection:

Reflect on your personalisation strategy. Is it authentic and meaningful, or just another data-driven tactic? Relevance comes from truly knowing your audience and meeting them where they are.