Measuring the Impact of Personalisation and Relevance

Measuring the Impact of Personalisation and Relevance

1. Engagement and Satisfaction Metrics: Track how personalised and relevant messages affect open rates, click-through rates, and conversion rates. Higher engagement suggests that the messaging resonates on a deeper level.

2. Customer Retention and Loyalty: Monitor changes in customer retention and loyalty over time. Relevant interactions build trust, leading to increased loyalty and lifetime value.

3. Net Promoter Score (NPS) and Advocacy: Evaluate how relevance impacts customer advocacy. Satisfied customers who feel understood are more likely to recommend your brand to others.