Building Trust through Ethics and Transparency

Building Trust through Ethics and Transparency

For NEOs (New Economic Order), ethical business practices and transparency aren’t optional—they’re essential. NEOs are acutely aware of the impact their consumption has on the world, and they expect the same awareness from the brands they support. They are more likely to align themselves with businesses that demonstrate integrity, transparency, and a genuine commitment to social responsibility. This chapter explores how small to medium-sized businesses can embed these principles into their operations and communications to build trust and foster loyalty among NEOs.