1. Define Your Core Values and Principles

The foundation of ethical business practices lies in clearly defining and communicating your core values. These values should guide every aspect of your operations, from decision-making to employee interactions. Start by asking:

  • What does your business stand for beyond profits?

  • What commitments are you willing to make to your customers, employees, and community?

  • How do you define ethical behaviour in your industry?

By establishing a clear set of values, you create a framework that not only informs your strategies but also reinforces your commitment to doing business ethically.