The Power of Storytelling in Engaging NEOs
In a world where consumers are increasingly discerning about the brands they support, businesses must recognise the power of storytelling to connect with their audience. For NEOs (New Economic Order), buying decisions are influenced not just by products or services but also by the stories that brands tell and the values they embody. This chapter explores how businesses can craft and communicate compelling narratives that resonate with NEOs, leveraging the concept of narrative economics to drive engagement and loyalty.