Crafting Your Brand Narrative
Step 1: Define Your Brand’s Purpose
To craft a powerful narrative, start by clearly defining your brand’s purpose. Ask yourself:
Why does your business exist beyond making a profit?
What impact do you aim to have on your customers and the wider world?
What values guide your business decisions?
For instance, an eco-friendly skincare brand might frame its purpose around sustainability and self-care, highlighting how its products contribute to both personal well-being and environmental preservation. This alignment of purpose with action sets the foundation for a compelling narrative.