3. Conflict and Resolution:

Every great story has a conflict—a problem that needs to be solved. In brand storytelling, this conflict could be a challenge faced by your customers or a larger societal issue your brand is committed to addressing. Position your brand as the solution or the catalyst for change.

Example: Warby Parker identified the high cost of eyewear as a conflict and positioned itself as the affordable, socially conscious alternative, with a “buy a pair, give a pair” model.