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4: Digital Marketing Analytics

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Digital Marketing Analytics

2 Lessons

Introduction to Digital Marketing Analytics

From Numbers to Narratives: Why Analytics Matte

Beyond Basic Metrics: A Forward-Thinking Approach

Leveraging Key Performance Indicators (KPIs) with a NEO Lens

Tools and Technologies for Data-Driven Insights

Interpreting Data to Enhance Marketing Efforts

Shifting from Intuition to Data-Driven Decisions

Building Relationships Through Analytics

Checklist for Key Takeaways

Self-Scoring Questions

Health-Check Reflection

4: Digital Marketing Analytics

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Health-Check Reflection

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Health-Check Reflection:

Reflect on your analytics strategy. Are you data-driven or just data-aware? Moving towards a proactive use of analytics can drive real-time optimisation and responsiveness to NEOs’ evolving preferences.