Newspaper-Inserted Magazines

Newspaper-Inserted Magazines

Newspaper-Inserted Magazines (NIMs) present a unique opportunity. High-quality NIMs such as Boss Magazine or Gourmet Traveller, when paired with trusted digital news outlets, offer an effective way to reach NEOs through multiple touchpoints. This integration reinforces brand authority and depth while appealing to NEOs who value quality journalism and curated content.

Brands that invest in high-quality editorial pieces, long-form storytelling, and deep dives into culture, society, or industry trends will find print to be a viable way to connect. The key is to avoid direct promotions and instead focus on stories that offer insight, challenge conventions, or evoke curiosity.