Mobile Dominance: Reaching NEOs Anytime, Anywhere

Mobile is not just a platform—it is an extension of the NEO lifestyle. With 86% of NEOs accessing the internet primarily through their mobile devices, this channel represents both a challenge and an opportunity. Brands must prioritise mobile-friendly experiences, optimizing websites, apps, and mobile-first content that loads quickly and is visually appealing.

However, it’s not just about optimization—it’s also about relevance. Brands can leverage geo-targeting strategies to reach NEOs based on real-time location data, offering them personalized offers or event notifications. Similarly, in-app gamification, interactive notifications, and engaging mobile content can create new touchpoints in an ever-connected digital environment. NEOs expect convenience, personalization, and value, so brands must ensure their mobile efforts go beyond basic functionality to offer intuitive, interactive, and enjoyable experiences.