Cross-Platform Strategies: Creating Cohesive and Immersive Experiences
Reaching NEOs effectively requires more than using multiple channels; it demands creating cohesive, multi-channel experiences that speak the same language across all touchpoints. This is where cross-platform integration comes into play. NEOs are adept at moving between online, offline, and mobile experiences, and they expect brands to do the same. The goal is not just to maintain consistency but to create narratives that unfold and build across various channels.
For example, a brand might kick off a campaign with a powerful digital video that introduces an issue, expand on it through in-depth print editorials, reinforce the message through social media engagement, and finally, invite NEOs to an experiential event that brings the narrative to life. This layered approach builds deeper connections and reinforces the brand’s message across the NEO customer journey.