Select the Right Ad Formats for NEO Engagement
When targeting NEOs, choose ad formats that align with their content consumption patterns:

Skippable In-Stream Ads: Typically costing between $0.10 to $0.30 per view, these ads allow viewers to skip after five seconds. It’s crucial to capture attention immediately with a hook that highlights innovation, disruption, or new opportunities.
Non-Skippable In-Stream Ads: Running up to 15 seconds, these ads often have a CPM (Cost Per Thousand Impressions) between $5 to $15. They are effective for delivering concise, high-impact messages.
Discovery Ads: Priced similarly to other formats on a CPV basis, these ads promote videos in relevant search results or video recommendations, appealing to NEOs actively seeking new insights and ideas.

Define a Highly Focused Target Audience
With your exclusive access to pre-loaded NEO targeting options, you can refine your audience selection:

Demographics and Interests: Focus on professionals, creatives, entrepreneurs, and innovators who value new ways of thinking, progressive strategies, and sustainability.
Keywords and Content Categories: Select keywords relevant to NEO interests, such as sustainability, cutting-edge technology, innovation, and cultural advancement. YouTube targeting also allows interest-based options to narrow the audience effectively.

Create Impactful and Authentic Ad Messages
NEOs value authenticity and progressive ideas, so tailor your messaging accordingly:

Emphasise Value and Innovation: Open with a strong statement that challenges norms or presents an innovative perspective. The goal is to intrigue NEOs with content that aligns with their forward-thinking mindset.
Clear Call to Action (CTA): Guide viewers towards exploring more, such as visiting a landing page, subscribing to a channel, or accessing exclusive content.

Set Up Targeted Campaigns and Budget in Google Ads
Allocate a budget based on your objectives. YouTube generally operates on a Cost Per View (CPV) model, ensuring that you pay only when a viewer watches at least 30 seconds of your ad or interacts with it. Start with a manageable budget of at least $5 to $10 per day to test different audiences and creatives. Given the higher cost-per-view for precise targeting, NEO-HERO members can strategically invest in reaching this high-value ‘segment’.
Test Creative Approaches for NEO Appeal
Run A/B tests with varying creative strategies to gauge their resonance with the NEO audience:

Test different opening hooks and value propositions to see which gains the most traction.
Experiment with sophisticated visual styles that reflect progress, innovation, and creativity.

Optimise Campaigns Based on NEO Engagement Metrics
Track key performance indicators such as view-through rates, audience retention, and cost per conversion. Assess which messages and visuals resonate most with NEOs and adjust targeting and creatives accordingly. As the NEO audience values innovative ideas, make data-driven refinements to maintain relevancy and appeal.