3: Paid Social Media Platforms (PRO)

Social media has evolved significantly over the past decade, transforming from basic communication tools into vital marketing platforms for brand building and customer engagement. For small to medium-sized businesses, social media is essential for advertising, offering ways to connect, create communities, and share values. A strategic approach is necessary, as merely having a presence is insufficient. Businesses must understand each platform's unique culture and features to craft tailored strategies that resonate with their target audiences, based on their engagement and interests.