How NEO Targeting Works—Stop Wasting Money on the Wrong Customers
Side-by-side targeting comparison
Traditional Targeting
❌ Targets based on age, location, demographics
❌ Wastes budget on price-sensitive buyers
❌ Suffers lower conversions & higher churn
❌ Costs more to acquire new customers
NEO Targeting
✔️ Targeting based on psychographics & high-value behaviours
✔️ Prioritises price-elastic consumers who spend more frequently
✔️ Results in higher conversion rates & lifetime value
✔️ Slashes CAC (customer acquisition costs)
Traditional targeting wastes money on price-obsessed, disloyal buyers. NEO targeting ensures your ads reach the Big Spenders (3X more) and drive long-term profit
