How NEO Targeting Works—Stop Wasting Money on the Wrong Customers
Side-by-side targeting comparison
Traditional Targeting
❌ Targets based on age, location, demographics
❌ Wastes budget on price-sensitive buyers
❌ Suffers lower conversions & higher churn
❌ Costs more to acquire new customers
NEO Targeting
✔️ Targeting based on psychographics & high-value behaviours
✔️ Prioritises price-elastic consumers who spend more frequently
✔️ Results in higher conversion rates & lifetime value
✔️ Slashes CAC (customer acquisition costs)
Traditional targeting wastes money on price-obsessed, disloyal buyers. NEO targeting ensures your ads reach the Big Spenders (3X more) and drive long-term profit
Results Speak For Themselves
🔥 DIGITAL NEOs delivered a 75.7% reduction in CAC and a 30% increase in customer retention for a leading retail bank.
🔥 An online retailer saw a 176% conversion uplift in 30 days, and average order value (AOV) jumped by 43.8%.
🔥 80% of revenue came from the 40% of NEOs in a major retail chain’s customer base.
