NEO Content:

NEOs value high-quality, innovative, and authentic products. They prefer items that are well-crafted, durable, and offer unique experiences. NEOs are willing to pay a premium for products that stand out in terms of design, functionality, and sustainability.

Examples:

Apple: Known for its innovative technology and sleek design, Apple products appeal to NEOs who value cutting-edge technology and aesthetics.
Pepe Saya: An Australian brand known for its hand-churned butter, Pepe Saya attracts NEOs with its artisanal process and superior taste.

Steps to Take:

Conduct a Product Audit: Evaluate your current product offerings to ensure they meet high standards of quality and innovation. Identify areas for improvement or opportunities to introduce new products that align with NEO values.
Focus on Craftsmanship: Emphasize the quality and craftsmanship of your products. Highlight unique features, materials, and the story behind each product.
Innovate Continuously: Stay ahead of trends by investing in research and development. Introduce new products that incorporate the latest technology and design trends.
Sustainability Matters: Ensure your products are sustainably produced. Use eco-friendly materials and practices, and communicate your commitment to sustainability to your customers.