NEO ENTERPRISE

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The NEO OS: An Ecosystem of Agentic Agents

The NEO Operating System isn’t a toolkit; it’s a coordinated system of agentic AI agents—autonomous AI components that diagnose, review, generate and act with intent. Each agent operates in a feedback loop (sense → decide → act → learn) grounded in two decades of NEO psychographics. Together, they form a single operating system outlined below. The result: faster, cheaper, higher-confidence decisions that align with how agentic consumers actually think and behave.

In addition, there is a list of Enterprise Options available to all Enterprise subscribers.

✔️ Agentic AI access — with enterprise entitlements

  • Brand Diagnostic Agent — 1 per quarter. An AI diagnostic that evaluates how your brand lives in culture and whether it resonates with NEO consumers who act with full agency. Using proprietary NEO-Agentic AI, it assesses your brand’s symbolic clarity, emotional triggers, and cultural fluency — not as static measures, but as live signals — and scores you against your competitors. The output is more than a scorecard: it is an autonomous evaluation that shows where your brand is aligned, where it is at risk, and how it can act to earn trust and cultural authority.

  • Creative Diagnostic Agent — Up to 8 assets per month. A next-generation AI diagnostic that critiques and optimises creative work through the lens of the NEO psychographic mindset. It evaluates websites, campaigns, and assets across dimensions such as Emotional Magnetism, Conceptual Strength, and Cultural Relevance. The result is practical creative guidance that strengthens emotional impact and future-proofs engagement.

  • Proposition Engine Agent — Up to 2 proposition variants per month. Generate or sharpen propositions that are believable, salient, and distinctive. It reviews and recommends brand, product, and customer propositions aligned with the psychology of NEOs. The outcome is sharper market positions and propositions that are believable, salient, and distinctive.

  • Campaign Optimiser Engine — 1 pre‑flight optimisation per quarter. Stress‑test concepts/creative/channels before you go to market. It shows where spend will work harder and where it may be wasted. It identifies which messages connect most strongly with NEOs, where engagement uplift is most likely, and how to fine-tune targeting and channels for maximum impact.

✔️ NEO Customer Tagging

  • Light Tagging — included once per year (rules based on existing CRM fields). The NEO Tagging Agent distinguishes NEO, Aspiring NEO, or Traditional on your own customer database. Light Tagging gives organisations a fast entry point to NEO segmentation and is Ideal for pilots, proofs of concept, or early-stage strategy development.

✔️ Playbook & Coaching

  • NEO Playbook providing comprehensive NEO guidelines for all marketing and brand activities – tailored to your business and category.

  • Expert Coaching – personal expert to guide your team, ensuring every ad dollar is spent with surgical precision. A quarterly 60-minute NEO check-in to maintain momentum and build capability.

NEO ENTERPRISE PRICING

Choose the plan that best fits your organisation:

Enterprise Partner

(Details listed above)

  • $7,000 + GST / month (12 months)

  • $5,000 + GST / month (24 months)

Eligibility: Annual revenue >$50m AU

Enterprise Essentials

(Press the orange button to receive details)

  • $2,500 + GST / month (12 months)

Eligibility: Annual revenue ≤ $50m AU

Enterprise Pilot

(Press the orange button to receive details)

  • $3,000 + GST / month (6 months)

Eligibility: Annual revenue ≤ $50m AU

Subscriptions: Payable in advance. Media data fee: Industry standard 15% applies to the portion of media spend targeting NEO audiences.

In addition, there is a list of Enterprise Options available to all Enterprise subscribers.

WHAT A NEO ENTERPRISE PARTNER GETS

✔️ Turn On NEO Audiences

  • With a media agency: We give your agency access via Acxiom to our digital audiences so they can plan and buy inside your existing stack.

  • Without a dedicated agency (or prefer direct): We activate the audiences in your Meta and The Trade Desk accounts, verify tracking, and clearly label all NEO campaigns for clean, comparable reporting.

  • Three distinct, ready-to-use digital segments (each as a separate audience):

    • NEOs — 5.2 million. Your scaled, high-quality NEO audience

    • Super NEOs — 2.6 million. A higher-value subset of NEOs that you can target exclusively for premium precision.

    • Aspiring NEOs — 1.4 million. Adjacent NEO mindset consumers for smart reach extension (scale) and testing.

  • Typical setup: 3–5 business days. A standard 15% NEO media data fee applies to the portion of spend targeting NEO audiences.

✔️ NEO IP Licence

  • An enterprise-scale licence to access and apply the NEO intellectual property across the agreed entity (one country).

✔️ NEO Knowledge Transfer

  • Deep NEO immersion for key internal and external stakeholders, enabling your whole team to use the system with confidence.

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