1: Building the Foundation

In today's competitive marketplace, marketing transcends awareness and promotions for small-to-medium enterprises (SMEs). It involves adapting to the New Economic Order (NEO), requiring a rethink of marketing strategies. Traditional, product-focused methods fail to engage modern consumers who prioritize values and meaningful experiences. NEOs seek brands that align with their identities, demanding emotional connections rather than demographic-based marketing. While challenging for SMEs competing with larger brands, the NEO mindset favors authenticity over scale, enabling genuine connections with this important audience.