The NEO OS: An Ecosystem of Agentic Agents

The NEO Operating System isn’t a toolkit; it’s a coordinated system of agentic AI agents—autonomous AI components that diagnose, review, generate and act with intent. Each agent operates in a feedback loop (sense → decide → act → learn) grounded in two decades of NEO psychographics. Together, they form a single operating system outlined below. The result: faster, cheaper, higher-confidence decisions that align with how agentic consumers actually think and behave.

How You Use It

Buy NEO Tokens and spend them on the actions that matter (see Agentic Agents below).

There’s no subscription and no platform fee.

• Foundation Pack: A$12,000 → 10 tokens (ex GST)

• Validity: 9 months. Transferable across your initiatives.

• Top-ups: Additional tokens available.

• Activation fee: When activating media, the industry-standard 15% data fee applies to NEO media only (no minimum spend).

NEO AGENTIC AI (choose any)

1. Turn On NEO Audiences

Activate NEOs and Super NEOs in your own ad accounts on Meta (Facebook/Instagram) and The Trade Desk (BVOD, programmatic, etc). We upload NEOs and Super NEOs to your account and verify that your tracking is working. We label campaigns clearly so that reports are accurate and easy to understand. (0 tokens.) Allow 3-5 business days.

2. Brand Diagnostic Agent

An AI diagnostic that evaluates how your brand lives in culture and whether it resonates with consumers who act with full agency. Using proprietary NEO-AgenticAI, it assesses your brand’s symbolic clarity, emotional triggers, and cultural fluency — not as static measures, but as live signals — and scores you against your competitors. The output is more than a scorecard: it is an autonomous evaluation that shows where your brand is aligned, where it is at risk, and how it can act to earn trust and cultural authority. (4 tokens.) Allow 2 business days.

3. Creative Diagnostic Agent

A next-generation AI diagnostic that critiques and optimises creative work through the lens of the NEO psychographic mindset. It evaluates websites, campaigns, and assets across dimensions such as Emotional Magnetism, Conceptual Strength, and Cultural Relevance — but not in abstraction. Powered by Agentic AI, it acts as an intelligent counterpart, showing how real consumers in the liquid present will feel, respond, and adapt. The result is practical creative guidance that strengthens emotional impact and future-proofs engagement. (Up to 8 assets= 3 tokens.) Allow 3-4 business days.

4. Proposition Engine Agent

A mix of generative and Agentic AI that reviews or develops brand, product, and customer propositions aligned with the psychology of NEOs. It doesn’t just rephrase or optimise language. It interrogates propositions against core drivers — authenticity, emotional resonance, cultural context, and symbolic differentiation — and generates new formulations that act with clarity and intent. The outcome is not more words, but sharper market positions and propositions that are believable, salient, and distinctive. (3 tokens.) Allow 3-4 business days.

5. Campaign Optimisation Agent

A practical optimisation engine that improves campaign effectiveness before you go to market. Powered by Agentic AI, it stress-tests your campaign concepts, creative, and media mix against real consumer mindsets — showing where spend will work harder and where it may be wasted. The Optimiser is not about prediction. It’s about making campaigns smarter, safer, and more profitable. By modelling alternative scenarios, it identifies which messages connect most strongly with NEOs, where engagement uplift is most likely, and how to fine-tune targeting and channels for maximum impact. For business leaders, the value is clear: fewer wasted dollars, sharper creative/media fit, and stronger returns.  (2 tokens.) Allow 2-3 business days.

6. NEO Tagging Agent

Agentic AI recognition that empowers businesses to identify and act on consumer psychology in real time. The NEO Tagging Agent distinguishes whether your customers are NEO, Aspiring NEO, or Traditional — not as a demographic label, but as a mindset classification that reveals how they will think, feel, and act.

• Light Tagging: A rapid, low-friction method for classifying customers using rule-based NEO-AI logic applied directly to existing CRM fields. It delivers actionable directional insight without heavy integration or compliance hurdles. Ideal for pilots, proofs of concept, or early-stage strategy development, Light Tagging gives organisations a fast entry point to NEO segmentation. (5 tokens.) Allow 5 business days.

• Strong Tagging: A precision predictive approach that enriches first-party data with deep NEO psychographic intelligence. Powered by advanced Agentic AI and guided by expert data science, Strong Tagging achieves high confidence in identifying customer mindsets. It enables refined targeting, personalised engagement, and long-term strategic alignment with the NEO consumers driving growth. (POA)

7. NEO Mapping Agent

A powerful Agentic AI-driven geographic mapping tool that accurately identifies and visualises NEO density across Australia at street-level detail. Developed explicitly for optimised location planning, targeted local area marketing (Out-of-Home, BVOD, cinema, events), and strategic resource allocation, this tool ensures your marketing and operational investments align precisely with areas of highest NEO concentration and opportunity. (POA)

8. NEO Marketing Playbook Customisation

The NEO Marketing Playbook is tailored to your business and category. (3 tokens.) Allow 5 business days.

9. Expert Coaching Workshops

Our NEO Guardians coach your team to optimise NEO strategy with a focus on revenue, margins, and growth.

• 90-minute Deep NEO Immersion — (2 tokens.)

• Half-day Personalised NEO Workshop — (POA)