Buy NEO Tokens and spend them on the actions that matter now (see AI tools below). Agentic AI combines modern generative AI with deep consumer psychology – delivering decision-grade outputs. There’s no subscription and no platform fee. You only pay for your tokens and a 15% data fee on the portion of media targeting NEO audiences (with no minimum spend).

How it works

1) Buy and use your foundation 15 tokens ($10,000) on the tools that are right for you (see below).

2) Activate your AI tools and get results – quickly.

3) Results land in your inbox (decision‑grade outputs + action summary).

4) We burn the tokens you used.

5) Start targeting NEOs and Super NEOs (top 50% of NEOs) on your Meta account or via The Trade Desk for programmatic, streaming, etc.

6) Activate more tools as you need them (see below).

7) Top up your tokens anytime ($1,000ea).

Your autonomy. Your call.

You have full agency over what runs and when. Keep your existing ad accounts and partners; we enable NEO audiences inside your stack so you, your team or ad agency can get going immediately.

AGENTIC AI TOOLS

1. Turn On NEO Audiences

Activate NEOs and Super NEOs on Meta (Facebook/Instagram) and The Trade Desk (BVOD, programmatic). We upload NEOs and Super NEOs to your account and verify that your tracking is working. We label campaigns clearly so that reports are accurate and make sense. (Meta - 2 tokens. The Trade Desk - 2 tokens. 3-5 business days)

2. NEO Brand Diagnostic

An agentic diagnostic that evaluates how your brand lives in culture and whether it resonates with consumers who act with full agency. Using proprietary NEO-AI, it assesses your brand’s symbolic clarity, emotional triggers, and cultural fluency — not as static measures but as live signals. The output is more than a scorecard: it is an autonomous evaluation that shows where your brand is aligned, where it is at risk, and how it can act to earn trust and cultural authority. (6 tokens. 2 business days)

2. NEO Creative Diagnostic

A next-generation AI tool that critiques and optimises creative work through the lens of the NEO mindset. It evaluates websites, campaigns, and assets across dimensions such as Emotional Magnetism, Conceptual Strength, and Cultural Relevance — but not in abstraction. Powered by agentic AI, it acts as an intelligent counterpart, showing how real consumers in the liquid present will feel, respond, and adapt. The result is practical creative guidance that strengthens emotional impact and future-proofs engagement. (8 ad assets = 4 tokens. 3-4 business days)

3. NEO Proposition Engine

A generative–agentic system that reviews or develops brand and product propositions aligned to the psychology of NEOs. It doesn’t just rephrase or optimise language. It interrogates propositions against core drivers — authenticity, emotional resonance, cultural context, and symbolic differentiation — and generates new formulations that act with clarity and intent. The outcome is not more words, but sharper market positions and propositions that are believable, salient, and distinctive. (2 variants = 4 tokens. 3 business days)

4. NEO Customer Tagging

Agentic recognition that empowers businesses to identify and act on consumer psychology in real time. NEO Tagging distinguishes whether your customers are NEO, Aspiring NEO, or Traditional — not as a demographic label, but as a mindset classification that reveals how they will think, feel, and act.

• Light Tagging: A rapid, low-friction method for classifying customers using rule-based NEO-AI logic applied directly to existing CRM fields. It delivers actionable directional insight without heavy integration or compliance hurdles. Ideal for pilots, proofs of concept, or early-stage strategy development, Light Tagging gives organisations a fast entry point to agentic segmentation. (5 tokens. 5 business days)

• Strong Tagging: A precision predictive approach that enriches first-party data with deep NEO psychographic intelligence. Powered by advanced NEO-AI and guided by expert data science, Strong Tagging achieves high confidence in identifying customer mindsets. It enables refined targeting, personalised engagement, and long-term strategic alignment with the agentic consumers driving growth. (POA)

5. NEO Campaign Optimiser

A practical optimisation engine that improves campaign effectiveness before you go to market. Powered by NEO-AI, it stress-tests your campaign concepts, creative, and media mix against real consumer mindsets — showing where spend will work harder and where it may be wasted. The Optimiser is not about prediction. It’s about making campaigns smarter, safer, and more profitable. By modelling alternative scenarios, it identifies which messages connect most strongly with NEOs, where engagement uplift is most likely, and how to fine-tune targeting and channels for maximum impact. For business leaders, the value is clear: fewer wasted dollars, sharper creative/media fit, and stronger returns.  (2 tokens. 2-3 business days)

6. NEO Customer Mapping

A powerful AI-driven geographic mapping tool that accurately identifies and visualises NEO density across Australia at street-level detail. Developed explicitly for optimised location planning, targeted local area marketing (Out-of-Home, BVOD, cinema, events), and strategic resource allocation, this tool ensures your marketing and operational investments align precisely with areas of highest NEO concentration and opportunity. (POA)

7. NEO Marketing Playbook Customisation

The NEO Marketing Playbook tailored to your business and category. (4 tokens. 5 business days)

8. Expert Coaching Workshops

Our NEO Guardians coach you on how to optimise your NEO strategy, with an emphasis on revenue, margins, and growth. (45m online huddle - 5 tokens. Full workshops - 10 tokens)